In an objective sense, logos is the most powerful appeal out of the three modes of persuasion. Moreover, logos draw attention to internal consistency and clarity within its argument. Thus, a speaker that attempts to use logos always use facts and figures to support his claims. Logos mainly focuses on the message or the content of the speech. The term logic actually originates from logos. Logos is a logical appeal or an appeal to reason. “I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of “interposition” and “nullification” - one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.” Below is an example of pathos from Martin Luther King’s famous speech: I have a dream. Moreover, pathos often appeals to the audience’s capacity for empathy using an imaginable story. You can create pathos with devices like metaphors and similes even a passionate delivery or a simple claim that something is unjust can give rise to pathos. However, most speeches or writings do not solely depend on pathos. Moreover, this is a powerful appeal, if you use it well. This focuses attention on the values and beliefs of the intended audience. Pathos is an appeal to the audience’s emotions. Moreover, Aristotle has named three categories of ethos: This type of advertisement is an appeal to ethos. For example, think of a toothpaste advertisement that relies on a dentist’s statement. Moreover, this depends on how well the presenter convinces the audience that he or she is qualified to speak on the subject. The writer’s or speaker’s knowledge on the field, his or her experience and expertise play a major role in establishing ethos. Thus, this mainly focuses on the writer’s/speaker’s trustworthiness. Side by Side Comparison – Ethos vs Pathos vs Logos in Tabular FormĮthos is an appeal to the authority or credibility of the presenter. Accordingly, these three concepts are persuasion tools that help a writer or speaker to make their argument appeal to the audience. The key difference between ethos pathos and logos is that ethos is an appeal to ethics, and pathos is an appeal to emotion while logos is an appeal to logic.Įthos, pathos, and logos are modes of persuasion or rhetoric appeals that help to convince your audience.
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